Otto's Bread Club
Designing a wood-cut print style logo and ...
Otto's Bread Club was established during the COVID-19 pandemic when many people were confined to their homes due to safety concerns. To adapt to the situation, this bakery started operating on a subscription basis, allowing club members to place orders and receive freshly baked goods directly at their doorstep. Therefore, the bakery needed a visually appealing online presence, including logos and product backgrounds.
The client requested that the blue bakery be incorporated into the design, and that the overall style should resemble a wood-cut print.
A local print studio provided an introduction to wood-cut printing, which greatly contributed to the logo design process. Understanding the history, technique, and design process helped to create certain design limitations. As a result, various logo designs were produced that remained faithful to the traditional printing craft and appearance, which truly added value to Otto's Bread Club's identity.
The official square and circular logo of the blue bakery featured two grain stems resembling trees in the front garden. These logos were created for online use.
Additional logos were designed for packaging labels and closure stickers. Textured Backgrounds were created for the online display of baked goods.
Vargas Print Studio
This Helsinki-based print studio and provided me with a wood-cut printing session to learn about the art of printing. The experience was fantastic! Vargas is a printing expert, professional artist, sculptor and tattooist whose work I had the pleasure to animate.