Ground Floor Farm

An urban organic farm located in downtown Stuart, Florida.

The community hub featured a large organic produce garden, kitchen, restaurant, garden terrace, art gallery, and community space.

Their visual identity is centered around the elements of air, earth, and water. The style is hand-drawn and watercolour, which is an unusual and quite bold choice, but it worked wonderfully. It sparked curiosity, conveyed a personal connection, and stood out from everything else. 

Ground Floor Farm - logos
Official logos
Ground Floor Farm - product labels
Product labels
Ground Floor Farm - merchandise prints
Merchandise prints
The Mural Project